We
are
sumUX

The team behind Google Search, Assistant, Doodles and News

We’re motivated by our mission

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Google’s on a mission to make the world’s information universally accessible and useful. As the world’s information has grown, so has our opportunity to make lives better.

Photo by
Video Insights Team

sumUXers at play in a darkroom installation at the annual global summit.

We’re driven by user need

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We thrive on different perspectives, but are united by our desire to make technology more humane.

Photo by Benedict Davies
Sr. Staff User Experience Designer

Taken on a trip to Lagos while documenting user study research for Google Go.

We put Google everywhere

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We apply insight and empathy, from end-to-end, across surfaces, products, features, and devices.

We think not just in products, but systems

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The systems we create work at massive scale, transforming complexity into simplicity, and friction into ease for 1 billion users a day.

We are redefining what it means to be Google

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SumUX is helping drive Search’s evolution beyond the blue link. Today, we’re turning answers into actions.